About Softlight

Softlight is creating product and design agents that help you discover what to build.

Today's AI prototyping tools assume your first idea is what you should build. But strong product decisions are rarely made this way. Creating great products means navigating business, product, and customer complexity, then using those insights to explore a wide range of ideas.

Softlight learns your business, discovers product ideas, and designs them in ways you might not have thought of. It’s built for PMs, engineers, and designers. Our design partners range from growth stage startups to Fortune 500 companies.

We raised $3.2M from the best in product

AI that knows what to build can change the way products are created. So we're building a team that knows what the best products look like.

We created products at companies like Meta, Uber, and Citadel. And our investors include product execs, CEOs, and founders at companies like Stripe, Airbnb, and Plaid.

Open Roles

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Founding AI Engineer (NYC) →

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Founding Backend Engineer (NYC) →

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Founding Frontend Engineer (NYC) →

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Founding Product Engineer (NYC) →

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You create a role (NYC) →

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Working at Softlight

• We’re owners: We’re doing the most impactful work of our careers. And we’re looking for people who want to do the same. In order to do this, we expect everyone to be “owners”: when we see a problem, we fix it, even if it’s not “our” job.
• We’re strategic: We move fast, but we also move strategically, making sure we have a plan before we execute. Speed doesn’t come at the cost of making rash decisions.
• We work in-person (in NYC) because it allows us to move faster, make better decisions, and have fun.
• We pay competitive salaries and equity packages and offer top-tier benefits.